Фейсбук заточен под другую аудиторию. Но очень хорошо заточен
// I don't think people understand just how poorly performing Reddit is at advertising. Reddit has 300 million active users, and annual revenue of $100 million. That gives it an ARPU (average revenue per user) of $0.30. Facebook has a global ARPU of $25. And that's on an international basis. If you look at just North American users, Facebook's ARPU is $120. ... Facebook is ruthless about capturing and profiling revenue metrics, and continually re-designing the site to maximize those metrics. It doesn't care about breaking the previous functionality or pissing off the users by forcing them into a new layout. ... In 2011, Facebook was monetizing not as poorly as Reddit. But at around $5 ARPU,
Инстаграмм в 2,5 раза меньше https://www.fool.com/investing/2018/06/13/5-reasons-instagram-may-be-worth-more-than-faceboo.aspx
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timeasmymeasure
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Date: 2019-11-19 11:00 pm (UTC)// I don't think people understand just how poorly performing Reddit is at advertising. Reddit has 300 million active users, and annual revenue of $100 million. That gives it an ARPU (average revenue per user) of $0.30.
Facebook has a global ARPU of $25. And that's on an international basis. If you look at just North American users, Facebook's ARPU is $120.
...
Facebook is ruthless about capturing and profiling revenue metrics, and continually re-designing the site to maximize those metrics. It doesn't care about breaking the previous functionality or pissing off the users by forcing them into a new layout.
...
In 2011, Facebook was monetizing not as poorly as Reddit. But at around $5 ARPU,
Инстаграмм в 2,5 раза меньше https://www.fool.com/investing/2018/06/13/5-reasons-instagram-may-be-worth-more-than-faceboo.aspx